About us


Jouper is a family name that comes from a small farm in Österbotten, the Swedish speaking parts of western Finland. Some ancestors were blacksmiths and Walloons, immigrated craftsmen that were widely admired for their professional skills, and the southern sounding name became their family name late 19th century.

50 years later, during the Interwar period, grandfather and great-grandfather Jouper bought a watermill and produced iron files and rasps. The small workshop gradually developed into an industrial company.

On the Swedish side of the Bothnian Sea, where Helene Jouper’s father and mother met, grandmother Svea ran a well-assorted family-owned bookstore.

“The love of paper and stories was in the family. As a child I spent hours and hours writing fairy tales. I stitched the pages together using my mother’s sewing machine. With becoming a bookbinder in 2006 I had the opportunity to study what makes a book a really good book.

Quality is the combination of beauty, functionality, precision and attention to detail. These are my words of honour”.

- Helene Jouper, Creator and founder

SERILDA – Our unique paper for the optimal writing experience

We put a lot of effort into finding the optimal paper for our notebooks. In order to be able to offer the best paper for writing and drawing by hand with pencil, fountain pen, felt pen and the like, we finally decided to simply make our own.

We found the paper mill in the countryside. It was founded over 180 years ago and is beautifully located by a running stream. The craftsmanship from the days when letters were written by hand and births were recorded with feather quills in large ledgers is palpable. The recipe for our paper is unique and we can produce the same high-quality product over and over again, keeping the paper’s color, texture, opacity and gram weight consistent every time.

We named the paper Serilda and she represents the fierce quality that we will always strive for.


We are based in Bagarmossen, Stockholm, Sweden, and have been working with dedicated manufacturers in the Baltic countries for many years. Thus, our book covers are printed in Lithuania, but for the other parts of JOUPER Notebooks, we required different materials and techniques. SERILDA is manufactured in a Dutch paper mill, and the notebooks are sewn and bound in Belgium. It seems that the Walloon roots are calling; it is terrific that the production takes place in Benelux.


helene w240

Creator and founder

Helene Jouper is a trained bookbinder and has a background as a prototype maker, bookbinding designer, manufacturer and trader. She runs Jouper Design Stockholm and is the creator of JOUPER Notebooks.






Graphic Design & Visual Identity

Ulrika Majstrovic Hansén is an awesome art director, designer, and interior & lifestyle photographer. Her rich career includes an extensive hands-on experience from magazine and book production. Ulrika Majstrovic Hansén is the creator of our visual identity as well as the graphic design of our first collection Tweed & Brush.





It is important to us who we work with. We care about beauty, craftsmanship, sustainability, and honest commitment to these values.

Professione Libro is an association in Milan, Italy, and their mission is to promote the Art of the Book. They do so by organizing courses and workshops on bookbinding, paper and book repair, calligraphy, watercolor, printing, graphic arts, paper decoration, and more. Professione Libro spreads knowledge about how to preserve paper, books, and artworks for the future. We admire their perseverance and dedication to the trade.

JOUPER Notebooks makes paper, and in that way, it is easy for us to sponsor Professione Libro with the material. By tying ties, networking, and helping each other, we combine the craft's survival with business benefits.


JOUPER Notebooks
Rusthållarvägen 97
SE-128 43 Bagarmossen, Sweden

email: mail [at] joupernotebooks.com